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If handled correctly, crisis can win a company or country more investment and trade. However, if handled badly, it can affect the economy, profits and image. A crisis in this day and age can cover a range of incidents from a terrorist attack to a plane crash and the recall of products.
Studying crisis management is something very new in Malaysia, yet in light of the demands of today’s world, it is very relevant. It is now being offered for the first time at Monash University Malaysia, beginning in mid-2015. International studies lecturer, Dr Joel David Moore says crisis management is very important for Monash University’s School of Arts and Social Sciences which offers communications, journalism, international studies and writing.
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